At Kasteelweg 16 in Naaldwijk, KP Holland and HiBreeding will showcase how they are addressing tomorrow’s challenges and opportunities through innovative breeding, sustainable practices and the latest varieties in the product groups Kalanchoe, Spathiphyllum, Curcuma and Hydrangea. Visitors can expect an inspiring presentation featuring over 80 varieties, around 20 exciting novelties and insights into every stage of cultivation: from young plant material to (digital) sales of flowering plants. The presence of Floriday at this FlowerTrials location reinforces the theme ‘The future of growing’; digitalization and (online) sales are essential components of tomorrow’s method of working.

Cupido Primio

In a world where health and well-being are increasingly important, KP Holland sets a new standard within the Spathiphyllum family: pollen-free and air-purifying. “The Cupido Primio varieties combine the familiar, elegant appearance of Spathiphyllum with an unique new trait: blooming without producing or spreading pollen”, says Pim van der Knaap, Commercial Director at KP Holland. “We truly believe this feature can make a difference within the existing assortment.” Be the first to discover this next generation of Spathiphyllum during the FlowerTrials, with an exclusively display at Kasteelweg 16 in Naaldwijk.

Sun- and heat-tolerant Hydrangeas

HiBreeding continuously focuses on improving its current portfolio of Hydrangeas. Mike van Schie, Product Manager at HiBreeding, says: “In a world where climate change presents increasing challenges, HiBreeding develops varieties that are sun- and heat-tolerant. This means these cultivars are suitable for warmer climates or for planting in full sun. In addition, due to changing laws and regulations, fewer growth regulators are allowed to be used. As breeders, we have to take that into account. That’s why, during the FlowerTrials, we are showcasing varieties that require little to no growth regulation.” All of this comes with the trusted qualities customers have come to expect from HiBreeding genetics, such as strong stems, good longevity, and ease of cultivation.