For years, Waterdrinker has been a valued customer of KP Holland. Waterdrinker is one of the largest flower and plant wholesalers in Europe and has opened the new ‘Green Trade Center’ this spring. With Henk-Jan van den Eijkel, buyer of flowering plants at Waterdrinker, we discuss the developments in this and the vision of this company on cooperation with growers in order to optimally serve the customer.
The Green Trade Center (GTC) is now officially opened half a year ago. How do Waterdrinker customers experience the transition from the previous C & C to this new green buying center?
The weather did not really contribute to a flashy start in the first 2 months, but in April and May we got off well. We are now working on a number of improvements that we will make on the basis of customer requirements and experiences. Such as routing and presentation.
What role do breeders / suppliers play in the GTC?
Those who have committed themselves to the shop in shop formula keep their own stock and are responsible for a good and wide range. The other growers are managed by the Waterdrinker stock manager.
Selected partners can use a shop-in-shop formula. What are the advantages?
You can keep your own stock, you have 24/7 insight into the stock turnover, big data is shared. As a grower, you yourself have an influence on the pricing. There is close cooperation with the marketing department of Waterdrinker with the aim to better market your products and improve your brand awareness.
What value does KP Holland have for Waterdrinker and its GTC customers?
For the customers a continuous quality and reliability of delivering the range.
What advice would you like to give to KP Holland and other growers / suppliers?
Make sure you constantly innovate, inspire our customers, listen to the market so you can respond to that.
What themes are current for Waterdrinker and its supply chain partners and how can growers / suppliers contribute to this?
CSR and digitization are conditions for continuing to do business with each other. In addition, Waterdrinker wants to enter the future with partners and thus maintain close personal contact.
For more information please visit www.waterdrinker.nl