This time we had a conversation with Wijnand Star, commercial manager at H. Star.
Wijnand said: “H. Star was started by my father, Henny Star, in 1982 as a commission agent, by originally buying flowers from the flower auction in Naaldwijk. Now we are a purchasing organization based in Naaldwijk, Rijnsburg and we have our own flower cash and carries in Sweden and Germany. Together with my 3 brothers, I manage a team of 100 colleagues. All our sales are in Europe, where our customers supply flower shops, garden centers and retail chains. Our customers are importing wholesalers, line drivers and sales organizations.”
According to Wijnand, typical of the company is: “We are an open family business that wants to have a flourishing collaboration with entrepreneurs. We see our customer as our partner and as an extension. Together with our customer, we want to serve their customers as well as possible. This openness and doing our best for the customer ensures that we are an accessible company.”
Wijnand continues: “This year is a special year for everyone; for us, for our customers and for the growers. It is important that we realize that we need each other to continue doing business. Maintaining good relationships is becoming increasingly important, even when processing and purchasing in the sector go digital.”
About the relationship with KP Holland Wijnand says: “The day trade is focused on Rosalina 7 and 12 cm and added value items are ordered at end customer level via the webshop. This year we ran Curcuma for a group of garden centers on a promotional basis and we want to use your products for a weekly promotion. Since the time that KP Holland started to focus on Kalanchoe, we have been a regular customer. Constant quality and appearance are important and that matches 100% with the demands of our customers.”
Wijnand gives us a tip: “Stay stable in quality, continue to deliver representatively; therefore the customer knows what he is ordering. Extra tip: more variety in the offer.”
He is short and to the point about how Wijnand sees the future in relation to KP Holland: “Blooming!”