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  KP Holland newsletter September 2015  
 
 
   
   
Thank you for visiting the Seasons Trade Fair

From 25 until 28 August the anual Seasons Trade Fair took place. Seasons Trade Fair is a joint product exhibition of Oriental Group, Levoplant, KP Holland and VDE Plant, that is continuously in motion.

To get our clients astir to visit this exhibition, a GoPro Hero HD3+ camera of €350 was awarded to one of the visitors, to professionally capture our continuously changing world around us. Tuesday 1 September the camera was awarded to the lucky winner Jeffrey van den Berghen of Noviflora. The camera was handed out at the FloraHolland Autumn Fair in Naaldwijk, the Netherlands.

We kindly thank you for visiting our exhibition, we wish Jeffrey lots of fun with his camera and we hope to meet you at the next Seasons Trade Fair, August 2016.

   
   
KP Holland presents new house style

On Monday, 8 June, KP Holland surprised its employees and business partners during a reception for the company’s 65th anniversary by presenting its new house style.
During a spectacular show put on by Robert de Vries, a famous illusionist, this prominent houseplant grower’s lorry was used to reveal its new house style.

After being recognised in the amenity horticulture sector for more than 25 years by its yellow and blue logo, management thought it was time to spruce up the company’s image. Another important reason was that breeding had become a key task within the company.

‘In coming years, KP Holland will continue both its production of flowering plants and its development of new varieties. These two business activities provide our customers with an important source of added value, so we wanted all of our communications to reflect this more clearly’, said Aad van der Knaap, Managing Director. ‘This is why we decided to use one basic logo in three different colours intended to keep our corporate, breeding and growing activities separate.

Blue, yellow and green become aqua, pink and lime
Lime green will be the most prominent colour used in communications related to breeding activities such as the Flower Trials. Communications related to flowering plants will always include a pink accent, and all communications issued by the corporate offices of KP Holland will include aqua blue. ‘These are bright colours that respond to today’s trends’, said Aad. ‘The house style also includes the internal cell structure of our products. This indicates that KP Holland innovates as based on the basic unit of the plant: its cells. That’s why our slogan is: “Born to breed & bloom”.’

   
   
New: Rosalina™ Don Bombero

New in the Rosalina™-series: Don Bombero. With its fire engine red colour, its dark green leaves and many flower buds a striking appearance! Now available in pot size 7 cm, from week 40 also available in pot size 12 cm. In the course of 2016 Rosalina­™ will also be available in pot sizes 15 and 21 cm. For more information or a sample delivery please contact Pieter Eijgenraam

Please click here to see our complete Rosalina™ assortment.

   
   
New: Spathiphyllum Romeo Cupido™

This casanova with its many flowers held just above the foliage and its extreme dark green leaves is a welcome addition to the current Spathiphyllum assortment. Did you know that KP Holland has 5 different pot sizes Spathiphyllum available? 7 cm, 9 cm, 15 cm, 17 cm and 21 cm. Please visit our (new!) website for more varieties www.kpholland.nl

   
   
Innovations KP Holland Breeding available at Spathiphyllum growers

KP Holland Breeding has recently developed and introduced a series of new Cupido™ Spathiphyllum varieties. These novelties were highly appreciated during the FlowerTrials and now available in small quantities at our colleague Spathiphyllum growers. Please open the attached file Spathiphyllum growers for a topical overview and contact information of these growers.

   
   
Plant-to-go?

Do you prefer a complete concept, such as a Rosalina in Christmas ceramics? Please contact our sales department for all Added Value possibilities!

   
   
Reinforcement sales team

Maybe you have already spoken to her on the telephone? We would like to introduce you to: Nikita Lagerwerf. She has been assisting the KP Holland sales team since June, and will continue to do so until January 2016 when Mariska Zuidgeest returns from maternity leave.

   
   
Upcoming exhibitions

You will find KP Holland at the following exhibitions

4 - 6 November: FloraHolland Trade Fair Aalsmeer, the Netherlands
Growing stand: stand no. 33.11
Breeding stand: stand no. A.25

26 - 29 January 2016: IPM in Essen, Germany

   
 
   
  Over KP Holland
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Contact
KP Holland
Lange Broekweg 84
2671 DW Naaldwijk
Telefoon 0174 - 62 36 66
E-mail info@kpholland.nl
Website www.kpholland.nl
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