We would like to introduce you to Jatoba Flor, our trading partner in Brazil in our Breeding department, the young plant division of KP Holland.
Jatoba Flor was founded in 1997 in Holambra, Brazil. Today the company specializes in the production of Kalanchoe. They produce more than 2.2 million plants per year at 20,000 meters, with 24 employees. There are plans to expand to 60,000 square meters, and about 6.5 million plants per year.
The company’s characteristic, according to Gabriel Kors, director of Jatoba Flor, is to grow top quality Kalanchoes. “We have 2 different brands on the market, a standard and a special. The goal is to produce more innovation and value-added products. Investing in quality is the chain that moves the company. Not just more plants, but the best possible plants.”
About this special corona time in Brazil, Gabriel says: “The Brazilian market, like the whole world, suffered from the corona crisis. But despite this disaster, we know that we will end this year on a positive note and are already looking forward to next yeare. The whole world is changing, and so is Brazil. The social media and internet marketplaces are now part of our lives. So the future will certainly be modeled on these consequences. As an optimist, we can perhaps expect faster market growth in the coming years. “
About the relationship with KP Holland Gabriel says: “The Rosalina varieties are a large part of our mix. During the many years that we have been growing Kalanchoes, the relationship with KP Holland has always been part of our success. We look forward to the market and the opportunities we have and expect to keep the relationship strong and healthy. Partners can help each other to be successful. “
The photo shows the team of Jatoba Flor