This time we came across Coen Jeuken, Assortment Manager Flowers and Plants at Jumbo Supermarkten.
Jumbo has a colorful history. It all started in 1921 with Johan van Eerdt and his wholesale business in colonial goods. The first stores were added in the 1960s. After several acquisitions of Limburg, Brabant and Zeeland wholesalers, the transition from ‘G.L. from Eerd Wholesale to “Van Eerd Group” and later to “Van Eerd Food Group”. The first Jumbo supermarket opened in Den Bosch in 1983. More followed soon in the 1980s. In the early 1990s, the children of Karel - Frits, Colette and Monique - entered the family business. Karel and his children develop the new Jumbo formula where the customer is central and which consists of the pillars: lowest price, largest range and best service. Since 2002, the focus has been entirely on the Jumbo stores and the core activities are shifting from wholesale to supermarket organization. The company name Van Eerd Food Group changes into Jumbo Supermarkten. After the takeover of Super de Boer, C1000 and Emté, the total comes to just under 600 Jumbo stores. Jumbo will be 100 years old in 2021!
Typical for Jumbo, according to Coen: “At Jumbo we believe that shopping every day can be fun. Our ambition is to be the most customer-oriented company in the Netherlands and - why not? - in the world! We don’t stop until we are the best and nicest supermarket. In fact, we don’t stop until customers think so too!”
Although Jumbo is a typical Dutch family business, it has recently started operating internationally. Coen explains: “Jumbo Supermarkets has also been active in Belgium since 2019. Store number 4 opened in Belgium last week.”
Coen says about the flowers and plants sector in the Jumbo shelf: “The van Eerd family cares about flowers and plants. They are personally involved and believe that Jumbo makes a difference to consumers with flowers and plants. Jumbo is there for the best groceries and that includes flowers and plants! ”
Coen says about the relationship between Jumbo and KP Holland: “We have been working together successfully for many years. For example, we purchase various types of Kalanchoe. The Kalanchoe is embraced by our Jumbo consumer. We sell a lot of them.”
As a tip for growers, Coen offers the following advice: “Our customer is central to Jumbo. We try to surprise them every day. Exceed expectations with beautiful products, product information, packaging, promotions and continue to delve into the wishes of our customers!”
Coen is clear about the future of Jumbo in relation to KP Holland: “Two family businesses with the same passion, that is of course a winning combination. Together. To win. Entrepreneurship is in Jumbo’s DNA, but we also believe it is in KP Holland’s. We therefore look to the future with great confidence.”