This time we ran into Martijn van der Hoeven, team leader sales of DRC.
DRC was founded in 1997 as a retail part of Eddie Den Dekker. In 2013, part of the Diskoflora team was added to this, so they have grown considerably to the current number of employees of 17.
“We want to be a service-oriented and reliable partner for retail organizations and achieve a higher fair share through intensive cooperation and category development. We want to be a knowledge center, in which we embrace our partners and in which we unburden our customers and find innovative solutions in order to tempt consumers on the shop floor”, says Martijn.
Typical of DRC is the openness and transparency to both chain partners and customers. Accelerate, develop and expand together. DRC operates in Germany, France, Austria, Czech Republic, Slovakia, Poland, Bulgaria, Switzerland, Romania, Croatia, Baltic States, Belarus, Russia and Moldova.
“At the end of 2018, DRC was taken over by the DFG group and integrated within Hamiplant. This is a major change. Due to their vision, broad knowledge, experience and company size, we now have more opportunities to grow”, said Martijn.
Martijn explains about the relationship between DRC and KP Holland: “We now see through the company size Hamiplant / EDD and DRC that we are becoming an increasingly larger and more important partner for our suppliers. This allows us to collaborate and develop strategically in a different way. It is no longer just about matching supply and demand, but about communicating a vision of the future together and contributing to an even more successful floriculture sector. All lines of KP Holland are therefore actively represented within various sections of our company. From discount to exclusive garden centers, we look for the optimal way to make consumers happy with products. Kalanchoe Rosalina at number 1 in various pot sizes with and without added value. In addition, various sizes of Spathiphyllum and during the season we also sell Curcuma from KP Holland”.
Martijn sees the combination of both Breeding and Growing at KP Holland as a big plus: “KP Holland has both Breeding and cultivation in its hands. Breeding allows you to market exclusive varieties by working together. In addition, KP Holland also has influence on the internal quality of the plants through Breeding. Shelf life in the chain is very important in this respect. The success of Rosalina is a longer shelf life and associated with low loss. We also see that the garden category has been developing rapidly in recent years. There are great opportunities for Rosalina, perhaps KP Holland can develop even more conceptually in this. That is really a growth market.”
About the future, together with KP Holland, Martijn says: “KP Holland is a beautiful company and in terms of core values this fits in well with DFG. The mentality is also very similar. I think these are the most important ingredients to build and develop together.”