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  Newsletter KP Holland February 2020  
Welcome to stand KP Holland at Trade Fair

The Trade Fair will take place at Royal FloraHolland in Naaldwijk on Wednesday 11 and Thursday 12 March. We can show you a lot of new developments again. New Rosalina™ varieties and packaging, expansion in our green BeMini™ range, the newest Added Value and we give you a taste of the upcoming Curcuma season. And all in a completely new look. You can find us at booth number B.12. Of course you are always welcome at one of our nurseries, call +31(0)174610610 or e-mail for an appointment.

New: Rosalina™ Don Cedro

“Strong gift”, that is the meaning of Cedro. The name is a perfect choice for this beautiful new white Rosalina™. A nice compact plant structure, large white flowers and an exceptional shelf life are just a few strengths of this brand new extension in our Rosalina™ range. Available from week 22 on a small scale as a flowering finished product. Do you want a sneak preview? Then make an appointment with your account manager via As a grower, would you like to know what this new 'power plant' can mean for you? Then contact

They're back: Villa Curcuma Siam™ cut flowers

What a Siam™ Curcuma expert Villa Curcuma has become within 3 seasons! In 2018, Villa Gerbera, then immediately known as Villa Curcuma, took over the cultivation and sales of Siam™ Curcuma cut flowers from KP Holland on an exclusive basis. Previously father and son André and Mike Zuidgeest were best known for their high-quality Gerbera cut flowers from Villa Gerbera from Honselersdijk. Now they are the specialist in both Gerbera and Siam™ Curcuma cut flowers. 14 million Gerberas and 2 million Curcumas are in high demand in the European market. After a great season in 2019, the 2020 season is looking bright. Given the exclusivity, Villa Curcuma can and wants to further expand the market for this still special and exotic product. There are certainly plans for expansion in Curcuma.


The cultivation and therefore the quality of this product that is not easy to grow is completely mastered. The best-selling variety is the Siam™ Shadow, a large deep-purple flower. This variety is clearly the most appreciated by the market. But Villa Curcuma grows many other varieties in different beautiful colors. Mike Zuidgeest has the personal preference for Siam™ Soul. “A beautiful large robust flower with an intense purple color. Curcuma is a beautiful appearance anyway. The presentation on the cart with all the different colors is also beautiful.”

Villa Curcuma has been a partner of Decorum since this season. This means that part of the Curcuma production is sold via Decorum. “So that this exotic and yet often unknown flower gets more attention in the market and is also available via webshop,” says Mike. Villa Curcuma has plenty of future plans. “We see a healthy growth in sales. If the market permits, the company is ready for expansion. In addition, we are also working on market segmentation through concept development, also in collaboration with KP Holland,” said Mike. For the complete range or orders please visit

Trading places: Floré Groep

This time we came across Lisette Barendse-Scheffers, who is active in Floréac purchasing, in the busy trade aisles.

Not entirely coincidental in our anniversary year, because Floréac has been a loyal customer of KP Holland since the first hour and there are many similarities. The Floré Group is a family-run horticultural enterprise, founded in 1954, with its headquarters in Lochristi, Belgium. Active in breeding, propagation, production, trade and distribution of floricultural products. Under the motto “Innovating Horticulture Together” they attach great importance to sustainability and progressive entrepreneurship. Corporate social responsibility and profitable business is a spearhead.

The trade and distribution division has 7 companies that focus on garden centers, the do-it-yourself market and wholesalers within the European market. Each of the trading companies provides customized service and logistical solutions.

Regarding the similarities between Floréac and KP Holland, Lisette says: “We are both a family business, with nurseries and own propagation, where the 3rd generation is now or will be managing the company. In addition, we both strive for the same goals.” Lisette knows the following about the cooperation from history: “We used to buy Rademachera, Spathipyllum Sensation, Claudius, Quattro and Eurogigant from KP Holland. KP Holland was one of the first progressive pot plant growers. Jan van der Knaap was well-liked and respected. Geert Floré was happy to drop by to buy full trucks of Spathipyllum, 12 * 7 in high boxes for Italian customers, before he was back in Lochristi the entire car had already been sold … “

About how Lisette sees the cooperation with KP Holland in the future she says the following: “Very positive, with the same way of thinking and vision we will go a long way. Strong together!” The archive photo shows how Floréac used to load at KP Holland. For more information about the Floré Group please visit

70 year anniversary; step back in time

This year, KP Holland is celebrating its 70th anniversary. A beautiful milestone that we will dwell on at different times and during various events. Did you know that in 1964 KP Holland consisted of one modest nursery in De Lier, led by founder Jan van der Knaap, and was then called Fa. J.G. van der Knaap? Nevertheless, great plans were already devised at that time and Jan van der Knaap was always trying to find better, newer and market-oriented varieties for his nursery. His sons Leo, Wim, Peter, Aad, Hans and daughter Marijke were involved early in the future family business, as you can see on the photo …

Save the Date: KP Holland FlowerTrials Event

KP Holland will participate in the FlowerTrials from Tuesday 9 to Friday 12 June. With countless novelties and an interesting program. We will organize the KP Holland FlowerTrials Lunch Event: exciting lunch sessions with inspiring speakers. You will soon receive detailed information. Please save the date(s)!

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Kasteelweg 10
2671 MM Naaldwijk
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