This time, Forever Plants is in the sunlight. We spoke with 3rd generation owner Thom Persoon.
“Forever Plants is a tropical pot plant nursery and has existed for 35 years. We have been based in Honselersdijk, the Netherlands, since the beginning “, Thom explains.
The company is owned by the Persoon family, and has a total of 45 employees. The focus in terms of assortment is on Ficus, Dracaena, Yucca and in the season also Hibiscus and Curcuma.
Typical of the family business is according to Thom: “That we do things a bit differently. We want to be a happy company and make it really fun for our employees. We do this by involving everyone in the business process and by giving each one his own responsibility.” Forever Plants also distinguishes itself by the choice of product:“Because of our wide range of green varieties and pot sizes, we are a one-stop shop in green. We produce market demand for the higher segment of day trade. In a sustainable way. Of course everyone is saying that, but we make it concrete: our goal is to produce fossil neutral by 2025. “
KP Holland provides Forever Plants with the starting material for Curcuma Siam™ Splash, Siam™ Solar, Siam™ Stardust and Siam™ Sweet. New this year in the field of Curcuma are the larger pot sizes. This season Forever Plants will exclusively bring Siam™ Soul, Siam™ Shine and Siam™ Supreme to the market in a 21 and 29 cm pot. “This is not just your regular flowering plant, this is something spectacular” Thom said. During this conversation we happened to discover that this is the 10th year that Forever Plants and KP Holland work together with Curcuma.
“The chance that we will celebrate many more anniversaries together is great,” says Thom, “because the relationship is good and Curcuma is a beautiful and exclusive product.”
Thom sees the future of horticulture as positive: “Further partnerships will develop, small-scale companies will disappear, data = the future. What does the consumer want? That is where the opportunities lie. That is why we believe and invest in our own webshop called Plantsome. The cooperation with KP Holland will continue or intensify, we are always interested in all new varieties from breeding. Perhaps we will also cooperate in the field of commerce? “
We thank Thom and wish Forever Plants a fantastic Curcuma season.